Former Alabama Administrator Larry White Selected for CSC Lifetime Achievement Award
1/17/2025 1:31:00 PM | General
Longtime Sports Information Director who worked closely with legendary coaches Paul “Bear” Bryant and Gene Stallings spent 25 years at The Capstone
TUSCALOOSA, Ala. – Former University of Alabama athletics administrator and sports information director Larry White has been selected for a 2025 College Sports Communicators (CSC) Lifetime Achievement Award, the organization announced this week.
Prior to his retirement from the University of Alabama in 2009, White played an important role in public relations for the Crimson Tide for some 25 years (1982-84; 1988-2009).
He first came to Alabama in 1982 when there were only three people in the SID office. He was in charge of basketball and helped with football during Bryant's final season. He left in 1984 for a job at SMU, returning to Alabama in 1988. He was named the school's sports information director in 1988, then took the title of associate AD for media relations in 1997. One of the highlights of his 25 years at Alabama was the 1992 football national championship under Gene Stallings.
Following his return from a stint in military service in Vietnam, White began his athletics communication career in the early 1970s as a student assistant at Louisiana Tech. He later covered Tech athletics for the Ruston Daily Leader and the Shreveport Journal before serving in sports information roles at the Southland Conference, LSU, SMU and Alabama.
