The Advantage Center
The University of Alabama's Athletic Department and LEARFIELD joined forces to open The Advantage Center, an innovative display of leadership in the collegiate name, image and likeness (NIL) space.
The two organizations collaborated on the development and build-out of the center to deliver a physical home and team of dedicated staff to provide education, content creation and personal brand building resources for student-athletes with respect to NIL opportunities, as well as a location to showcase successful local and national NIL brand/sponsor relationships.
The specially designed dedicated NIL hub – located in Bryant-Denny Stadium – sets the blueprint for supporting all Alabama student-athletes as they look to maximize their NIL opportunities providing access to education modules and workshops, one-on-one strategy meetings, individual profile development and the NIL Accelerator program which includes collaboration with the UA School of Law, the Alabama Entrepreneurship Institute, and the Culverhouse School of Accountancy.
The center features the LEARFIELD Always On content team dedicated to helping student-athletes create original content for their NIL activities as well as access to social media content specialists, a production studio and meeting spaces for brand engagement and planning, along with other amenities to enhance the NIL experience for the Crimson Tide.
