Yea Alabama Unveiled as Official University of Alabama NIL Entity
2/2/2023 9:12:00 AM | General
TUSCALOOSA, ALA. – Yea Alabama, the official name, image and likeness entity of The University of Alabama, will serve as the gateway to link fans, donors and businesses with Crimson Tide student-athletes to facilitate NIL opportunities.
"Yea Alabama's approach is both cutting edge and sustainable in an ever-changing NIL environment," said Greg Byrne, UA's director of athletics. "Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every 'Bama fan to get behind our student-athletes, and we fully support Yea Alabama."
Yea Alabama is uniquely structured with its three-prong approach to satisfy various options of connecting, which include:
The Fans: Monthly subscribers who select a specific level of support in exchange for exclusive content throughout the year
The Legends: Individuals who want to make tax-deductible contributions to the Walk of Champions nonprofit
The Sponsors: Brands looking for endorsement opportunities with student-athletes at The University of Alabama
"I have always believed that our players should have the chance to benefit from their name, image and likeness," said Alabama head football coach Nick Saban. "Yea Alabama is an exciting new resource to help Crimson Tide student-athletes create value for themselves through a variety of NIL opportunities. The Alabama brand is one of the most powerful in sports, and our partnership with Yea Alabama provides exposure for our athletes that is unmatched in college athletics."
Subscribers can choose from four different levels, which all have the option to be paid monthly or annually. In addition to exclusive content and access to events, subscribers will have the opportunity to purchase unique merchandise available only to those with a subscription. As part of Yea Alabama's launch, a limited-edition T-shirt is available for anyone to buy at a cost of $25.
To learn more about Yea Alabama, or to schedule an interview with a member of the team, please contact Casey Schmitz at casey@knighteady.com.
ABOUT YEA ALABAMA:
Yea Alabama is the official University of Alabama NIL entity established to cultivate and harness name, image and likeness opportunities for Alabama student-athletes. Subscribers of Yea Alabama have the opportunity to gain access to exclusive fan experiences, content, marketing opportunities and more with 100 percent of subscription fees generated through Yea Alabama going directly to University of Alabama student-athletes. To learn more about Yea Alabama, or to become a member, visit www.yea-alabama.com.
