The Authentic at Bryant-Denny Stadium Scheduled to Open Prior to Saturday’s Texas A&M Game
10/7/2022 4:25:00 PM | General
A unique partnership between Fanatics and The University of Alabama led to the creation of the first-ever retail team store focused on selling officially licensed team apparel and student-athlete NIL merchandise
TUSCALOOSA, Ala. – The Authentic at Bryant-Denny Stadium, the first-ever retail team store focused on selling officially licensed team apparel and student-athlete NIL merchandise, will officially open Saturday, Oct. 8 prior to kickoff of the Alabama-Texas A&M football game.
Originally announced in late July, The Authentic will officially open its doors at noon CT to all fans, regardless of a game ticket, and will remain open to any and all entrants until 3:30 p.m. Only fans with a ticket to the game will be permitted to enter the retail space from inside Bryant-Denny Stadium once gates open at 4:30 p.m. The store will continue to operate for the entirety of the game before closing its doors one hour after the conclusion of the game.
The Authentic is a one-of-a-kind fan shop powered by Fanatics that features a significant amount of NIL merchandise, including customized Nike player jerseys, customized name and number T-shirts, headwear, official game-used memorabilia, on-demand digital trading cards from Topps and more. The store will also create innovative engagement opportunities for Crimson Tide student-athletes to provide autographed memorabilia, conduct fan meet and greets, and conduct social media marketing to support sales of their NIL merchandise.
All purchases will come with a clear bag to allow fans attending the game the opportunity to carry their items throughout the stadium. Larger purchases are able to be held inside the store for pick-up postgame. Signage to direct fans to The Authentic will be displayed throughout the Bryant-Denny Stadium concourses.
Following Saturday's game, The Authentic will open under set hours of operation. Those hours are listed below and subject to change.
Home Football Game Weeks (CT)
Monday – Thursday: 10 a.m. – 6 p.m.
Friday: 10 a.m. – 5 p.m.
Saturday (pregame): 10 a.m. – 3.5 hours prior to kickoff (will not open pregame for 1 p.m. or earlier kickoffs)
Saturday (gates open/postgame): 2.5 hours prior to kickoff – 1 hour postgame
Sunday: Closed
Non-Home Football Game Weeks
Monday – Friday: 10 a.m. – 6 p.m.
Saturday: 10 a.m. – 4 p.m.
Sunday: Closed
